we love our customers

SHG made this interesting comment on the Christmas/Holiday cards one receives from businesses. His post was about the ones your insurance company or doctor sends to you. I am thinking about the business-to-business ones. Something interesting is a trend to send out Thanksgiving cards, although I am not sure what the motivation is:

• Don't piss off non-Christians by sending a Christmas card
• Don't piss off Christians by sending a Holiday card
• Get your card in the hands of the customer before everybody else's cards begin to arrive.

I am inclined to think the last one, which from a marketing standpoint is not necessarily a bad idea. I have to deal with selecting the cards for our company, and of course a goal is to make yours stand out and have the current or potential customer be reminded that you do indeed exist - which is why we send one out that is a New Years card (in early December) than unfolds to a calendar of the coming year.

On the other hand with Thanksgiving cards, here we go, extending the calendar time of the holidays, muting them more and more...