Friday, November 04, 2005

no, its not your imagination

By way of Rachel from the Houston Chronicle comes this:
 
No, it's not your imagination. The advertising and marketing assault that marks the beginning of the holiday buying season has already begun.
 
Christmas catalogs are already filling mailboxes, and Wal-Mart's holiday marketing campaign was in place several weeks sooner than usual.

It may be the earliest jump on the season ever.

"Everybody is looking at the stressed-out consumer, and they're pushing the panic button. It's never happened this soon," said Howard Davidowitz, chairman of Davidowitz and Associates, a national retail-consulting and investment-banking firm in New York.

YAY.

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